I recently responded to a business reporter who posed a question to PR Newswire’s Profnet. The reporter asked to “speak with small-business owners who have more than one Web site up-and-running, to understand the pros and cons of establishing more than one online identity”.
I wrote to her saying that I have some insight on this since I am a small business owner who manages a few different websites for my own company and clients. She responded asking “Could you tell me more about your different websites?” I responded to that request, but never heard back from her. No problem. She was probably too busy on deadline to acknowledge my response. That disclaimer aside, I’d like to share with you the jist of what I wrote in my email.